Google Ads Search Certification Answers
Pass the Google Ads Search Certification Exam
and Earn Shopping Ads Certificate.
Here’s what you need to know before taking this exam:
- There are 50 questions.
- The exam takes about 75 minutes complete.
- You must answer 80% questions correctly to pass.
- You must wait 24 hours between attempts.
- Certificate Validity Period 12 Months.
Instant Download Google Ads Search Certification Exam Answers
Check out following The Google Ads Search Certification Assessment Answers:
A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment.
What’s a key benefit of a well-managed Google Search Ads campaign?
- Search Ads can include videos of relevant products.
- Search Ads can appear on relevant searches by potential customers.
- Search Ads can appear within organic search results.
- Search Ads can automatically send follow-up information to potential customers.
A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company.
- Customer match
- Broad
- Exact
- Phrase
Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals.
Which campaign type can help Jacob achieve his offline business objectives?
- Display
- Discovery
- Video
- Local
A marketing associate creates their first Google Search campaign for a yoga school. They select the Google Search Network and, by default, Google Search partners.
How will appearing on Google Search partners benefit the school?”
- The school’s website will reach all device types.
- The school will unlock additional geographic targeting for its ads.
- The school will extend its reach to additional websites.
- The school will be able to partner with similar businesses.
An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search Ads campaign with the keywords “”voice-controlled television.””
How will broad match benefit the company’s campaign?
- The ad will appear to more users by serving on new, relevant queries.
- The ad will only appear if the search terms contain the keyword “television,” ensuring relevancy.
- The ad will appear to previous customers regardless of the search terms in order to expand reach.
- The ad will only appear if the search terms contain the specific brand of television, ensuring relevancy.
What’s a best practice for effectively using Performance Planner?
- Set bids and budgets by using last-click conversions.
- Use Performance Planner on an annual basis.
- Check your plan regularly close to the run date.
- Create account-level plans that combine all campaigns.
You manage the Search strategy for an athletic apparel retailer.
Which customer type will likely have the highest lifetime value?
- Customers who have purchased at the retailer’s outlet location
- Customers who are members of the company’s loyalty program
- Customers who participated in the brand’s most recent holiday sale
- Lapsed customers who haven’t purchased from the brand in the previous year
Which two ad extension types can also be served as automated ad extensions? (Choose two.)
- Promotion extension
- Location extension
- Callout extension
- Sitelink extension
A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend.
Which type of automated bidding strategy should the marketer use?
- Target return on ad spend (tROAS)
- Maximize clicks
- Target impression share
- Target cost-per-acquisition (tCPA)
Which two pieces of user data can you upload when creating a Customer Match strategy? (Choose two.)
- Mailing address
- Email address
- Employment status
- Age
A marketing manager wants to improve the efficiency and effectiveness of their campaign-management process. They’re considering using automated bidding.
How can automated bidding help the manager accomplish this goal?
- By determining minimum and maximum bid values by the daily budget
- By setting the appropriate bid for each auction
- By setting manual bids for specific times of day
- By providing manual control of each bid
A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%.
- The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
- The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
- The campaign’s budget needs to increase by 25%.
- The campaign is performing better than 75% of the manager’s other Search campaigns.
- Content and formatting
- Similar ads by competitors
- Goals and analytics
- Site experience
A marketing manager with a fixed budget wants to drive as many customers as possible to their website.
Which bidding strategy can meet the marketing manager’s needs?
- Target return on ad spend (tROAS)
- Target impression share
- Target cost-per-acquisition (tCPA)
- Maximize clicks
A water-sports company specializes in custom-made watercraft and accessories. The company’s marketing manager uses the broad-match keyword “boat” and adds “paddle” as a negative keyword.
Which two search queries will the ad be eligible to serve on? (Choose two.)
- Travel on a paddleboat
- Paddleboat rentals
- Motorboat rentals
- Boat adventure
What’s a best practice for using ad extensions?
- Use extensions only at the ad group level.
- Use ad extensions only if you are advertising services.
- Use at least three extensions per campaign or ad group.
- Use no more than two extensions per campaign or ad group.
What’s a good use case to leverage Customer Match?
- To reach people based on advanced demographic criteria
- To reach new customers who share the behaviors and characteristics of your remarketing audience segments
- To identify loyal customers and expand reach to people who resemble your customers
- To re-engage customers who have previously purchased from your business
A performance marketing manager wants to improve the performance of their Search campaign. They check the Google Ads recommendations page and notice that their campaign’s optimization score is 22%.
How should the manager interpret this score?
- The campaign needs a 22% improvement in order to be fully optimized.
- The campaign’s budget needs to increase by 22% in order to be fully optimized.
- The campaign performance could improve by 78% if the manager adopts the optimization score recommendations.
- The campaign is being outperformed by 78% of similar businesses.
What’s a best practice when writing a headline for a Search Ad?
- Including the names of competitors
- Including at least one keyword in the headline
- Highlighting the business hours
- Providing the full URL in the headline
Which three universal extensions should marketers use to enhance their ads?
- Sitelinks, call extensions, callout extensions
- Sitelinks, structured snippets, callout extensions
- Sitelinks, price extensions, app extensions
- Sitelinks, call extensions, location extensions
What’s a best practice when writing a description for a Search Ad?
- Including a customer quote
- Highlighting the business hours
- Including a call to action
- Comparing the business to competitors
An avid skater wants to buy a new skateboard. They go to Google Search in order to research and purchase the best skateboard they can find.
Which steps, in order, could the skater take to interact with Google Search Ads?
- The skater would search for “best skateboards.”
- The skater would scan the search results.
- The skater would click on a Google Search ad.
- The skater would browse different skateboards on the website they navigate to.
- The skater would make a purchase on the website they navigate to.
Which ad extension is available only as a full automated ad extension?
- Message extension
- Price extension
- App extension
- Seller ratings extension
Why is creating three or more Search Ads per ad group a best practice?
- Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
- Having more ads in an ad group means lower bounce rates for landing pages.
- Having more ads in an ad group means the ads will receive a higher-quality score.
- Having more ads in an ad group increases the chances of showing more than one ad per auction.
An account planner is planning their company’s online advertising budget on a monthly basis. They choose Google Ads Performance Planner for help accomplishing this task.
Which two advantages does Performance Planner offer? (Choose two.)
- Leverage of machine learning for forecasting
- Integration with other budgeting software
- Assistance identifying funds from other external budgets to allocate to marketing
- Billions of weekly Google searches powering forecasting
Which search terms might match with this ad?
- “All-inclusive family vacation”
- “All-inclusive vacation”
- “Best all-inclusive vacation”
- “All-inclusive Paris holiday”
What’s a benefit of using the sitelink extension?
- Users can go directly to the website’s homepage.
- Users can more easily call your business.
- Users can download the app directly from your Search ad.
- Users can more easily take a desired action by going directly to relevant pages.
Which recommendation is a best practice for effectively using Performance Planner?
- Set bids and budgets by using last click conversions.
- Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
- Create account-level plans that combine all campaigns.
- Divide campaigns with different marketing objectives into individual Performance Planner plans.
An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible.
How is this optimization score calculated?
- By comparing the company’s current sales to the company’s historic sales data
- By comparing the company’s website to the websites of the company’s competitors
- Based on campaign aspects such as campaign statistics, settings, and industry trends
- By analyzing the popularity of the company’s ads on social media
- An increase in online sales through the store’s website
- More customers learning about the store’s products on the website
A retailer wants to focus on selling their overstocked blue saucepans. The marketing manager decides to use broad match to set up keywords for the saucepans.
What are two ways that broad match can make the manager’s work easier? (Choose two.)
- The manager can serve on new, relevant queries.
- The manager won’t need to use keywords when on the broad-match setting.
- The manager can choose the exact searches to which their keywords will match.
- The manager won’t have to think of all of the related “saucepan” keywords.
Match each Search Audience solution with the benefit that it can bring to your campaigns.
- Detailed Demographics
- In-Market Audiences
- Customer Match
- Remarketing Lists for Search Ads
- Drive consideration among people who are actively researching the products or services you offer. (2)
- Reach people based on the likelihood of their marital status, education, parenting stage, and home ownership status. (1)
- Reach people who visited your website in the past. (4)
- Upload your customer data into Google Ads and connect with these audiences. (3)
A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding.
Which automated bidding strategy should the marketing manager use?
- Maximize conversions
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
What’s a benefit of using Customer Match audience solutions?
- Connecting with new prospective users whose interests align with your product
- Using your first-party data to reconnect with previous customers
- Collecting users who have interacted with your website via the Google Ads remarketing tag
- Having the ability to develop and segment lists based on demographics
A growth marketing manager is developing the advertising strategy for a company’s product launch in an increasingly competitive market.
How can a Google Search campaign help with the company’s product launch?
- Users will be able to see the company’s Search ads while browsing other websites.
- The company’s Search ads will be eligible to appear on other channels, such as print ads.
- The company’s website will load faster with the addition of Google Search ads.
- Search ads for the company can appear when users are comparing different options from competitors.
What are two best practices for creating ads? (Choose two.)
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Implement one ad per ad group per keyword for a maximum of 100 ads.
- Include three to five ads and at least three extensions in each ad group.
- Separate each ad into an individual ad group in order to streamline reporting.
A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month.
Which type of automated bidding strategy best aligns to the owner’s campaign goal?
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Maximize clicks
Which bidding strategy should an advertiser choose in order to meet a campaign goal of visibility?
- Target impression share
- Maximize Clicks
- Maximize Conversions
- Target return on ad spend (tROAS)
An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.””
How will the company benefit from using broad match for its campaign?
- The campaign will reach more users by serving new, relevant queries.
- Broad match automatically includes negative keywords.
- The ad will only appear in searches for the exact keywords.
- The owners will have manual control over each of their keywords.
A marketing associate is working on a remarketing strategy for their Search Ads campaign. They want to re-engage high-value customers.
Which type of audience will likely have the highest lifetime value?
- People to whom the company has previously advertised via traditional media channels
- People who have heard of the company but have never visited the company’s website
- People who previously purchased from a competitor’s website
- People who previously purchased a large quantity of the website’s products
A plumbing company prides itself on excellent customer service, especially during after-hours service calls. Its owners want to connect with people who need emergency plumbing services in the middle of the night.
Which setting could help the owners achieve these goals?
- Keyword insertion
- Networks
- Image extensions
- Ad scheduling
Why is optimizing your ad rotation when setting up your ads recommended?
- Google will select the best ad for each auction.
- Users will be able to see more of your ads.
- You’ll be able to serve multiple ads per query.
- Users will be able to review your ads more quickly.
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
- Exact
- Broad
- Broad-match modifier
- Phrase
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Better ad quality
- Attractive video assets
- Display
- Video
- Local
- Discovery
- Depth of signals used and cross analysis
- Auction-time bidding
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time (1)
- Alleviates the strain on marketing resources by automating more manual tasks (4)
- Algorithmically helps set the appropriate bid for each and every auction (3)
- Integrates a large variety of signals and considers new ones to evaluate user intent (2)
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
- To give users an idea of the content they’ll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
- Users often will often notice this first
- Allows advertisers to provide details about their product or service
- Takes users to a specific page of a website
- Gives users an idea of where they’ll go if they click the ad
- Description (2)
- Display URL (4)
- Final URL (3)
- Headline (1)
- Ad scheduling
- Network settings
- Location targeting
- Shared budgets
- Language targeting
- Testing and reporting on the speed of Brian’s websites
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Key aspects of his campaigns, including statistics, settings, and industry trends
- Ad relevance
- Conversion rate
- Bid amount
- Ad dimensions
- Ad landing page experience
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
- A phone number where customers can contact him
- Messaging that includes “Click Here!”
- The physical address of his store
- At least one of his keywords
- Phrase match
- Broad-match modifier
- Exact match
- Broad match
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
- A video can present a summary of her products to people showing an interest in her business.
- She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can catch the interest of people while they’re engaged with a mobile app.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
- It’s a metric that scores the quality of traffic that clicks on your ads
- It’s an estimate of the quality of your ads, keywords, and landing pages.
- It’s a final score that’s based on every element of the structure of your account.
- It’s feedback left by users who’ve clicked on your ad and browsed your website.
- A mention of prices, promotions, and exclusive offers
- Encouraging potential customers to take action
- More landing pages to visit
- A variety of emoji to catch the attention of potential customers
- Highlighting what makes his business unique
- The score will decrease upon accepting the recommendation.
- The score might increase or decrease depending on the recommendation.
- The score will dynamically improve upon accepting recommendations.
- The score isn’t affected by application of recommendations.
- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search
- The campaign’s budget needs a 22% raise to be fully optimized.
- 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign score has 78% headroom to improve.
- Her campaign is being outperformed by 78% of businesses like hers.
- The campaign’s budget needs to be raised by 22% to be fully optimized.
- 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign could be improved by 78% if the listed recommendations are followed.
- Her campaign is being outperformed by 78% of businesses like hers.
- By showing his ad to people searching for related information about helmets.
- By linking to Alex’s ad from related social-media groups.
- By displaying Alex’s ad on a website that reviews motorcycle helmets.
- By including his ad on similar motorcycle accessory store websites.
- The campaign score has 60% headroom to improve.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- 40% of the revenue she allocates to her campaign is being used in the wrong areas.
Or
- The campaign could be improved by 60% if the listed recommendations are followed.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
- Up to 15 characters in each
- Unlimited number of characters in each
- Up to 10 characters in each
- Up to 10 characters in one and 5 in another, for a total of 15
- Sign in to the Google Ads account where you wish to make the text ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
- Allow users to navigate to specific pages directly from an ad
- Provide potential customers with the ability to call a business directly from an ad
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
- It will bring Bernadette’s website better page rank.
- Ads from Bernadette’s campaign will appear in traditional media with related content.
- Her business will have a competitive presence with similar businesses during searches.
- Users will receive ads when physically near any of Bernadette’s storefronts.
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
- Bob’s ad will show on searches for television features similar to UltraView1000.
- Bob’s ad will show on searches for UltraView1000 and additional words before and after.
- Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
- Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
- Incorporating an image to make the ad more enticing.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Adding seasonal messaging during the holiday season.
- Testing and reporting on the speed of Brian’s websites
- Key aspects of his accounts, including statistics, settings, and industry trends
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Watching an online video about South America.
- Researching South American holiday destinations online.
- Looking up passport rules for South America.
- Browsing an adventure activities website.
- Watching a YouTube video on rose cultivation.
- Searching for related gardening information.
- Browsing Carrie’s store website.
- Reading an e-mail from Carrie’s business.
- To judge the popularity of her website compared to others
- To understand the network performance of her website
- To find how close her campaign is from potential ideal results
- To compare the efficacy of her ad text creative with that of other ads
- That ads are shown in competitive positions
- That only highly-relevant traffic is targeted
- That ads do not risk double-serving
- That no user overlaps between a similar list and its seed list
- More ads in an ad group means they receive a higher-quality score.
- More ads in an ad group increases the chances of showing more than one ad per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means more options for success in an auction.
- Include three to five ads, and at least three extensions in each ad group.
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
- has a larger font size
- includes a current promotion
- is listed after search results
- includes at least two different colors
- has a relevant headline
- Search, Display, Video, Print, and App
- Social, Video, App, Audio, and Shopping Ads
- Search, Display, Video, Shopping, and App
- Search, Print, TV, Shopping, and App
- Goals and analytics.
- Loading and site speed.
- Content and formatting.
- Length and extensions.
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
- Recommended campaign bid scaling
- A recommended Campaign-level Target CPA (cost-per-acquisition)
- A recommended average daily budget
- A recommended Campaign-level Target ROAS (return-on-ad-spend)
- WidgetCo customer support
- Refrigerator reviews WidgetCo
- Smart refrigerator reviews
- Energy-efficient fridge
- WidgetCo refrigerator installation
- With attractive images and videos.
- Ad extensions include a “like” button to gauge if an ad is favorable.
- Ad extensions include a “share” button.
- By addressing a user’s intent, device, and location.
- By finding areas of your total budget that could contribute to marketing
- By teaching your employees the fundamentals of personal budgeting
- By determining which of Google’s ads are most appropriate for your brand
- By optimizing your ad budget for maximum growth
- Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.
- Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.
- The customer journey has become more direct, so setting bids should be based on general user behavior.
- Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.
- To allocate budgets that drive incremental conversions
- To take advantage of seasonal trends throughout the year
- To find growth opportunities regarding device targeting
- To identify the most profitable location targeting
- 3
- 6
- 4
- 5
- Someone who has an interest in a topic
- Someone who is in the mindset to buy
- Someone who writes content about a topic
- Someone who has a passion for a topic
- Someone with a qualified interest in mountaineering
- Someone looking to purchase a new car
- Someone researching the safety features of baby prams
- Someone excited about a new movie release
- It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
- Time
- Interest
- Intent
- Device
- Location
- I love historical sites and San Francisco. (2)
- It is 10 a.m. (1)
- I am using my tablet. (4)
- I am sitting in a train station in London. (5)
- I need to book a boat ride. (3)
- She doesn’t have to think of all the related saucepan keywords.
- She can explicitly choose keywords to ignore.
- Her ad will only show for “blue saucepans.”
- She can easily select the color she wants to focus on.
- She can choose the exact searches her keywords will match.
- Target return on ad spend (tROAS)
- Target impression share
- Maximize clicks
- Maximize conversions
- Her materials will display at the top in organic search results.
- Her ads are likely to appear when a user is visiting a competitor’s website.
- Her ads may appear when a user is likely to be interested in her product.
- She can instantly have a social media presence with ads.
- Best all-inclusive vacation
- All-inclusive family Paris vacation
- All-inclusive vacation
- All-inclusive Paris holiday
- Remove ad extensions.
- Create a helpful, relevant landing page for the ad.
- Reduce the number of words in the ad.
- Control user signals and attributes.
- $2.51
- $5
- $4.50
- $2.50
- Jimmy’s ads will appear at a lower rate when users search for the television brand.
- Common misspellings and synonyms of his keywords will still allow his ads to be shown.
- His ads won’t be shown to users searching for the uncarried brand.
- Ads for Jimmy’s business will be shown to the widest possible audience.
- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
- With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
- Networks
- Devices
- Ad extensions
- Ad scheduling
- It will gradually improve by the end of the week.
- It will improve the the end of the day.
- It will improve upon acceptance.
- It will improve by the end of the month.
- Campaign type
- Advertiser campaign count
- Size of ad group
- Ad relevance
- Advertiser bid
- Increases the geographic distribution of her ad.
- Extends her reach to additional sites.
- Allows her to reach to all device types.
- Enables her to partner with other similar businesses.
- The recommendations are tailored to the specific account.
- The recommendations only apply to select keywords.
- The recommendations provide general insight from Google.
- The recommendations are created by higher-level account executives.
- Her business will have a competitive presence with similar businesses during searches.
- Her business will have a higher ranking in organic search results.
- Ads for her business will appear across a variety of digital and traditional media.
- Potential customers will be automatically directed to her business website.
- His ad may appear when people research similar installation options.
- His ads will be shown at random, thereby generating new cold leads.
- His ads will be displayed on related industry websites.
- His website will appear higher in organic ranking.
- To check for status issues
- To review new keyword opportunities
- To react to ever-changing external factors
- To analyze demographic performance
- The headline component
- The URL component
- The banner component
- The description component
- Search
- Shopping
- Video
- Display
- Target return on ad spend (Target ROAS)
- Target cost-per-acquisition (tCPA)
- Target impression share
- Maximize clicks
- Budget type
- Web browser
- Device type
- Location
- Budget
- Search, Display, TV, Shopping, and App
- Search, Display, Video, Shopping, and App
- Search, Display, Video, App, and Access
- Social, Display, Video, Shopping, and App
- Tagline, AMP, Characters
- Headline, URL, Description
- Beacon, Tag, Conversion
- Headline, Descriptor, Image
- Structured snippet extensions
- Call extensions
- Callout extensions
- Sitelink extensions
- Allowing mobile users to directly call a business (2)
- Directing users to specific pages of a website (4)
- Highlighting value-adding attributes of the business, products, or services to users (3)
- Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)
- Match these Search Audience solutions with the benefits they can bring to your campaigns.
- Remarketing Lists for Search Ads
- Detailed Demographics
- In-Market Audiences
- Customer Match
- To reach people based on the likelihood of their marital status, education, parenting stage, and homeownership (2)
- To upload your own data into Google Ads and reach custom segments across devices (4)
- To drive consideration among people who are actively researching the products or services you offer (3)
- To help reach people who have engaged with your website or YouTube channel in the past (1)
- He hasn’t supplied a link for the ad.
- He has too much information listed in his ad extensions.
- Users may be misspelling his keywords.
- His bid for the ad is too low.
- An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- An investment of $21,000 to generate 1,400 conversions and a CPA of $15
- Segment a customer list, based on a desired marketing action.
- Upload the list to Google Ads.
- Translate the list into an audience list and make it available for targeting.
- Customize your creatives with special offers or incentives that are specific to this audience.
- Video
- Display
- Shopping
- Search
- Encourage customers to purchase electric cars.
- Have more people view his website.
- Promote videos that speak to the business mission.
- Increase e-mail list sign-ups from potential customers.
- Target impression share
- Enhanced cost-per-click (eCPC)
- Maximize clicks
- Target return on ad spend (tROAS)
- Maximize conversions
- Target impression share
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
- Performance Planner leverages machine learning for forecasting.
- Performance Planner forecasting is powered by billions of Google searches conducted each week.
- Performance Planner integrates with other budgeting software, such as QuickBooks.
- Performance Planner is free to use with any merchant-hosted storefront.
- Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
- More followers on the store’s social media presence.
- Getting more customers to learn about his products.
- More online sales through Reggie’s online store.
- E-mail sign-ups from people interested in a healthy lifestyle.
- Match the bid to an industry benchmark.
- Improve the ad’s quality score.
- Decrease the number of ad groups.
- Increase the number of ad groups.
- Up to 15 headlines
- Up to 25 headlines
- Up to 5 headlines
- Up to 50 headlines
OR
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
- TV campaigns, which promote her products directly to consumers while they’re watching their favorite network and cable TV programs.
- Shopping campaigns, which promote her products by giving consumers detailed information about what she’s selling before they click her ad.
- Social media campaigns, which showcase her products to users while they browse their favorite social-media platforms.
- App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.
- The user interface for Dynamic Search Ads excludes all manual controls.
- Dynamic Search Ads require no initial user configuration.
- Destination URLs are automatically kept up-to-date.
- Dynamic Search Ads don’t have to undergo the bidding process.
- Machine learning helps automatically find new keywords.
- Use no more than two extensions per campaign or ad group.
- Use at least five extensions and add only to ad groups.
- Use ad extensions only when advertising the service industry.
- Use at least three extensions in each campaign or ad group.
- Car
- Travel
- Road
- Bicycle
- Automobile
- By presenting users with catalog options for a product.
- By dynamically using negative keywords, based on a user’s website content.
- By attracting users with creative assets.
- By providing users with relevant information up-front
- The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.
- The higher expected click-through rate will lead to a higher Ad Rank.
- The ad will lead to a higher cost-per-click for the advertiser.
- The advertiser will receive more bids in the auction.
- Maximize clicks
- Target impression share
- Target return on ad spend (tROAS)
- Target cost-per-acquisition (tCPA)
- Easily prioritize across the different optimization opportunities
- Receive tailor-made auction insights
- Receive information on general trends
- Receive daily updates on average position
Or
- Apply recommendations across multiple layers of his advertising strategy
- Receive information on general trends
- Make use of the expanded daily update frequency
- Stay focused on certain keywords
- By choosing “leads” as the campaign goal.
- By creating a new ad group for the sale.
- By adding coupon alerts to people nearby the store.
- By targeting specific device operating systems.
- By setting campaign start/end dates.
- Learning granular insights regarding her search network performance
- Receiving automatically-generated keyword and ad content suggestions
- Delivering a customized message to the right user at the correct bid
- Getting suggestions on the best automated bid strategies for her campaigns
- The campaign is performing better than 75% of all search campaigns.
- The campaign score has 75% headroom to improve.
- The campaign is performing 25% under budget.
- The campaign score has 25% headroom to improve.
- Displayed ads are relevant to a potential customer’s Google search.
- Potential customers can search the ads for specific products.
- Ads appear intermixed with organic search results.
- Ads send follow-up information to the potential customer.
- Display
- Search
- Shopping
- Video
- Location targeting is not decided by machine learning.
- Machine learning will choose an ad schedule for campaigns without her input.
- Machine learning will choose the keywords used to serve her ads to users.
- Machine learning helps her set the appropriate bid for each and every auction.
- Lower bid rates can be utilized, based on inventory levels.
- Keyword lists can be automatically created based on website offerings.
- The inventory update dates can be manually set.
- Additional web crawlers can be employed to review her inventory.
- Ad extensions
- Keywords
- Bids
- Ads
- Budgets
- A linked Google Analytics account
- Conversion tracking
- Customer relationship management data
- A Google remarketing tag
- Message extension
- App extension
- Price extension
- Seller ratings extension
- Making the right bids when certain groups of people are searching for your product or services
- Identifying the most effective ad schedules to get the best results from your budget
- Reaching different audience segments with unique messaging that is highly relevant to them
- Reviewing missed opportunities with regards to ad extensions and ad variations
- Getting detailed insights into which bid strategies can work best for your search network campaigns
- It allows for greater control over keywords.
- It promotes advertising on social media platforms.
- It creates new ads automatically.
- It finds traffic an advertiser might miss.
- It reduces the needed advertising budget.
- Distribution
- Validation
- Simulation
- Instrumentation
- Differentiation
- To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
- To determine which Google Ads features should be enabled to get the best performance from your campaigns
- To analyze the search term report and add both keywords and negative keywords, depending on historical performance
- To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
- Campaign-level Target CPA (cost-per-acquisition)
- Applying bid adjustments to specific locations
- Including or excluding “Google search partners”
- Using “Target impression share” as an automated bid strategy
- Free shipping
- Contact our team
- Berlin, London, Paris, Singapore
- Text an expert now
- Highlight information about value-adding attributes of your business, products, or services.
- Extend ads with a phone number, allowing mobile users to directly call your business.
- Gives you the option of driving traffic to your website or to the app store from a single text ad.
- Direct users to specific pages of your website.
- Reach people based on specific demographics such as marital and education status
- Reach people who have been identified as being in the mindset to buy
- Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
- Find new customers that share the behaviors and characteristics of your marketing audience segments
- Uses machine learning to target new demographics
- Sets your ad budget for maximum growth
- Forecasts how your current campaigns will perform in the future
- Recommends the perfect ad structure for your budget
- They can help send the right message to the right customer with the right bid.
- They automatically generate new keyword and ad content suggestions.
- They get detailed analytical insights about search network performance.
- They identify ad extension opportunities to improve average click-through rates.
- Create alternative versions of best performing ad variations
- Apply specific bid adjustments to device and location targeting
- Add a themed group of negative keywords
- Set a specific target CPA (cost-per-acquisition)
- A / B testing
- Google Ads are updated automatically
- Click-through rate averages require planning
- Auctions fluctuate all the time
- By choosing ad types that your target demographic finds most appealing
- By relying on customer feedback for optimal ad placement
- By maximizing the number of conversions for a spend scenario
- By providing a discount on all ads after purchasing a license
- 10,000 users
- 1,000 users
- 500 users
- 100 users
- The headline component
- The website URL component
- The conversion component
- The description component
- Location extension
- Promotion extension
- Call extension
- Sitelink extension
- Callout extension
- Providing the right users with the right information at the right moment.
- Opening up additional ad space to extend character limits.
- Making ads more appealing with the use of image and video assets.
- Giving users control over the types of ads that they see.
- Extends ads with a phone number, allowing mobile users to directly call a business.
- A mobile-only format that enables users to contact a business via text messages.
- Additional links that direct users to specific pages of a website.
- Short, specific snippets of text that highlight value-adding attributes.
- Contact our team
- Send us a text for more information
- Learn more about us
- Free returns
- 2
- 3
- 1
- 4
- Gives users specific information about what you’re offering, before they visit your website.
- Lets you show your business address, phone number, and a map marker alongside your ad text.
- Allows potential customers to navigate to specific pages of your website directly from the ad.
- Lets you quickly display information about your promotions without having to update every ad.
- When an account is white-listed for them.
- When Google predicts they’ll improve ad performance.
- When an automated extension campaign is created.
- When an advertiser manually opts in to receive them.
- The landing page
- The site tag
- The analytics
- The description
- Greg can see previews of all his ads by logging into his Google My Business account and choosing the Preview tab.
- Greg must type in the specific keywords he’s targeting once his ad has been approved, then view it in a browser.
- Google provides examples of desktop ads using the keywords selected in the campaign to create a generic preview.
- As he types in his URL, headline, and description, a preview of the mobile and desktop versions of his ad will appear.
- Reached the checkout page but did not complete the purchase.
- Added an item to the shopping basket but then abandoned it.
- Visited the website in the past 7 days but did not convert.
- Visited the website in the past 28 days but did not convert.
- To identify loyal customers and expand the reach to those that resemble your customers
- To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
- To reach people, based on advanced demographic criteria
- To reach people who have already engaged with your website in the past
- Enhanced cost-per-click (eCPC)
- Maximize Conversions
- Target impression share
- Maximize clicks
- URL filtering
- Categories
- Landing pages
- Page feeds
- The keywords must be relevant to the search term.
- The search terms must be unique to a company.
- The keywords must be unique to only one campaign.
- The keywords must be listed in all ad groups for a company.
- In-Market Audiences
- Affinity Audiences
- Customer Match
- Similar Audiences for Search
- They prevent all irrelevant traffic from clicking on your ads.
- They encourage users to make more informed decisions and take action.
- They provide advertisers with additional insights within the search term report.
- They generate new creative suggestions for both keywords and ads.
- Employment status
- Highest level of education
- Age
- E-mail address
- Mailing address
- A student who is looking for loan advice
- A parent who is caring for their toddler
- An individual who is interested in purchasing a car
- Someone who has demonstrated a qualified interest in movies
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction.
- Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task.
- Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that’s challenging to reach at scale when using manual bidding.
- Because users’ intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device.
- If you don’t bid efficiently, you could miss valuable conversions.
- The customer journey has become more complex and therefore bids should be based on general user behavior.
- The appropriate bid can often be a static target that’s challenging to reach.
- User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
- This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.
- This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
- This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.
- This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.
- So that spend is not reallocated between two different marketing objectives
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
- It validates budgets against other vendors in the same market.
- It is the only ad budgeting software on the market.
- It makes recommendations that are validated using machine learning.
- It helps businesses determine a go-to-market strategy.
- A list of search terms
- A list of web pages
- Aheadline
- Amachine-learningalgorithm
- Messages
- YouTube
- Google Drive
- Gmail
- Someone who has heard of his company’s business but never visited the company’s website
- Someone who has added items to a shopping basket on his company’s website but then abandoned it
- Someone who has seen his company’s ads but never clicked on them
- Someone who has visited numerous similar websites
- Landing pages from standard ad groups
- Page feeds
- URL filtering
- Categories from dynamic search engines
- Manual control
- Machine learning
- Bidding suggestions
- Sitelink extensions
- Auction-time bidding
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
- Adding more negative keywords.
- Highlighting product uniqueness.
- Focusing on connecting to a wider audience.
- Improving the navigation of the landing page.
- Changing the ad’s call-to-action statement.
- Posting transparency statements on the website.
- Selecting only relevant languages in campaign setup.
- Selecting distinct geographic areas.
- Rewriting the landing page for clarity.
- Removing an extension from the ad.
- Improving the navigability of the landing page.
- Increasing the bid amount of the ad.
- Determining the location of users.
- Delivery times
- Device types
- Keyword list
- Country targets
- Default bid amount
- Your ads will be placed on all search engines.
- With Google Ads, you always pay using cost-per-reach, predetermined by your budget.
- You can set your own budget and can change it at any time.
- Machine models automatically determine your advertising budget.
- Industry data
- Account executives
- User generated scenarios
- Company sales figures
- Campaign settings
- The URL displaying your website address.
- The promotion behind your advertisement.
- The phone number of your business.
- The location of your business.
- Creating ads that pertain to the keywords.
- Raising the bid amount.
- Creating ads likely to get clicks.
- Having a clear and simple landing page.
- Increasing the trustworthiness of the website.
- Modifying the ad’s landing page to load faster.
- Changing the call-to-action message of the ad.
- Reducing the bid rate on the ad.
- Google Ads guarantees phone calls to your business.
- Google Ads allows you to cap the number of ads you pay for, based on your business.
- Google Ads gives you control over your budget.
- Google Ads offers separate auctions for low budgets.
- Removing Similar Audiences from Remarketing campaigns
- Use Similar Audiences to re-connect with past visitors to your site
- Increase the size of your remarketing lists by decreasing the size of your Similar Audiences lists
- Use Similar Audiences to find new visitors for your site
- Adding more specifics to the ad.
- Tweaking the speed of your website.
- Decreasing the bid for the ad.
- Cloning the ad multiple times.
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
- Industry data
- Campaign settings
- User generated scenarios
- Company sales figures
- Account executives
Or
- Industry data
- Account executives
- User generated scenarios
- Company sales figures
- Account settings
- Sets manual bids for specific times of the day
- Sets the appropriate bid for each and every auction
- Saves time and marketing resources
- Minimum and maximum bid values are determined by the daily budget
- Integrates a large variety of signals to evaluate user intent
Which ad extensions can serve automatically?
- Message, callout, and structured snippets
- Promotion, callout, and sitelink extensions
- Sitelink, callout, and structured snippets
- Sitelink, location, and call extensions
Match the marketing goal to the correct ad extension.
- You’re focused on driving phone calls to your business
- You operate many retail stores and want potential customers to see the distance from their location to your stores
- You’re interested in directing people to specific pages on your website
- You want to describe the features of a specific product your business offers before customers click on the ad
- Sitelink extension (3)
- Structured snippets (4)
- Call extension (1)
- Location extension (2)
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
- Someone searching for the term I want to buy a black shirt
- Someone searching for the term black button shirt
- Someone searching for the term shirt
- Someone searching for the term shirt brown
Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
- All of these are automatically generated
- Description line
- Destination URL
- Headline
What is the key value proposition of Google Search campaigns?
- Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
- Influence organic results
- Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
- Show your ads when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level.
- Account
- Campaign
- Ad group
- Ad
Which are the three required parts of a text ad?
- Description, path fields, and headline
- Description, path fields, and URL
- Headline, description, and path fields
- Headline, description, and URL
How many ads should be implemented per ad group?
- One or two
- Only one
- Three to five
- Two to three
How does Google Ads generate responsive search ads?
- Google Ads creates them based on existing ad copy, landing pages, and extensions
- Google Ads creates them based on existing high performing ad copy
- Google Ads mixes and matches headlines and description lines that have been provided
- Google Ads mixes and matches headlines and URLs that have been provided
Which of the following factors wouldn’t change an account’s optimization score?
- Changes in auction dynamics
- Changes in tracked conversions
- Renaming campaigns
- Shifts in spend mix
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
- True
- False
- Easy to navigate
- High amount of user traffic
- Relevant and original content
- Transparency about your business
- True
- False
- Headline length
- Keywords
- Networks
- All of the above
- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good fit. You have to tag your website to use Customer Match
Why do search ad extensions matter?
- The cost-per-click on ad extensions is lower than on a search ad headline
- They guarantee higher engagement for advertisers
- They increase ad quality and drive lower conversion costs
- They increase engagement and influence ad quality
- Email, Mailing Address, Phone Number
- Social media profile, Email, Mailing Address
- IP Address, Social media profile, Phone Number
- IP Address, Work Address, Phone Number
- List the ad at the bottom of the search results.
- Feature a relevant headline.
- Increase the font size.
- Include a current promotion.