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Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page. What will happen to her campaign’s optimization score?

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  • The score will decrease upon accepting the recommendation.
  • The score might increase or decrease depending on the recommendation.
  • The score will dynamically improve upon accepting recommendations.
  • The score isn’t affected by application of recommendations.

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