The different types of keywords are:
Fat head, chunky middle, body keywords
Head terms, chunky middle, topic keywords
Head terms, body keywords, long-tail keywords
Body keywords, chunky middle, long-tail keywordsHubspot SEO Certification Exam Answers
Why is over-optimizing bad?
You can’t collect any impactful data to inform your next steps
Google will be confused and unable to crawl your site
You won’t be able to update a...
Choose all that apply. What data can you gather about your website from Google Search Console?
Search impressions
Position in SERPs
Time spent on a page
Clickthrough rateHubspot SEO Certification Exam Answers
If you track nothing else for SEO, make sure you track ___.
Organic traffic
Clickthrough rate
Conversion rate
ImpressionsHubspot SEO Certification Exam Answers
Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet...
Organic traffic, position, impressions, backlinks
Organic traffic, clickthrough rate, bounce rate, sales
Organic traffic, bounce rate, time spent on pageHubspot SEO Certification Exam Answers
Why would you want to run competitive analyses of keywords?
To figure out what keywords your web pages are currently ranking for
To determine whether you should be targeting a long tail keyword or a head term
To...
