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What is the key value proposition of Google Search campaigns?

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  • Appear as a text ad, a video ad, or a banner ad on one of Google’s partner sites
  • Influence organic results
  • Reach people on Google.com that might be interested in your brand, regardless of what they’re searching for
  • Show your ads when a customer is searching for your product or service

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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