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An electronics company is launching a new voice-controlled television. The company’s owners decide to use broad match in their Search campaign with the keywords “”voice-controlled television.”” How will the company benefit from using broad match for its campaign?

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  • The campaign will reach more users by serving new, relevant queries.
  • Broad match automatically includes negative keywords.
  • The ad will only appear in searches for the exact keywords.
  • The owners will have manual control over each of their keywords.

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