Google Ads Search Certification Exam

An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

Date:

April 12, 2022

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The campaign score has 60% headroom to improve.
The campaign is 60% less optimal than other company campaigns.
The campaign is running 40% over budget.
40% of the revenue she allocates to her campaign is being used in the wrong areas.

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