- Customer Match allows you to reach people who have been to your website
- Customer Match allows you to reach people who haven’t been to your website yet
- Customer Match relies on your own data instead of a remarketing tag
- It wouldn’t be a good ﬁt. You have to tag your website to use Customer Match
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If an advertiser doesn’t want to add remarketing tags to a webs/ite, why would Customer Match be a good fit for them?