Google Ads Search Certification Exam

Why is creating three or more Search Ads per ad group a best practice?

Date:

April 11, 2022

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Having more ads in an ad group allows Google to serve the best-performing ad for each specific auction.
Having more ads in an ad group means lower bounce rates for landing pages.
Having more ads in an ad group means the ads will receive a higher-quality score.
Having more ads in an ad group increases the chances of showing more than one ad per auction.

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