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Google Ads Search Certification Exam

Which recommendation is a best practice for effectively using Performance Planner?

By: Daniel

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  • Set bids and budgets by using last click conversions.
  • Use Performance Planner on an annual basis to forecast the impact of your yearly strategies.
  • Create account-level plans that combine all campaigns.
  • Divide campaigns with different marketing objectives into individual Performance Planner plans.

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