Google Ads Search Certification Exam

A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

Date:

April 11, 2022

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Maximize conversions
Target return on ad spend (tROAS)
Target cost-per-acquisition (tCPA)
Target impression share

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