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A marketing manager wants to raise awareness of their brand and build campaigns that are focused on branded terms. Because they’re unable to devote a lot of time to daily bid management, the manager decides to use automated bidding. Which automated bidding strategy should the marketing manager use?

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  • Maximize conversions
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Target impression share

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