Lisa sells kitchen furniture through her website. While her sales are stable

Her business will have a competitive presence with similar businesses during searches.
Her business will have a higher ranking in organic search results.
Ads for her business will appear across a variety of digital and traditional media.
Potential customers will be automatically directed to her business website.

Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business?