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Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.



1. Users often will often notice this first
2. Allows advertisers to provide details about their product or service
3. Takes users to a specific page of a website
4. Gives users an idea of where they’ll go if they click the ad

 Description (2)
 Display URL (4)
 Final URL (3)
 Headline (1)

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...


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