- To give users an idea of the content they’ll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?