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Match each ad extension with the benefit it brings to a user’s ad experience.

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1. Structured snippet extensions
2. Call extensions
3. Callout extensions
4. Sitelink extensions
 Allowing mobile users to directly call a business (2)
 Directing users to specific pages of a website (4)
 Highlighting value-adding attributes of the business, products, or services to users (3)
 Describing features of a specific product or range of products or services offered by the business before users click on the ad (1)

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