A performance marketing manager wants to improve their Google Search Ads campaign. On the Google Ads recommendations page, they see that their Google Search campaign has an optimization score of 75%. What does this mean?

Date:

April 11, 2022

The campaign performance could improve by 75% if the manager adopts the optimization score recommendations.
The campaign performance could improve by 25% if the manager adopts the optimization score recommendations.
The campaign’s budget needs to increase by 25%.
The campaign is performing better than 75% of the manager’s other Search campaigns.