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Bob’s electronics company is launching a new television called UltraView1000. Bob decides to use broad match in his Search Ads campaign with the keyword “television.” How will broad match benefit Bob’s campaign?



  • Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
  • Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
  • Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
  • Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...


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