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An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

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  • List the ad at the bottom of the search results.
  • Feature a relevant headline.
  • Increase the font size.
  • Include a current promotion.

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