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Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?

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  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

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