Google Ads Search Certification Exam

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

Date:

April 11, 2022

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Search Ads can include videos of relevant products.
Search Ads can appear on relevant searches by potential customers.
Search Ads can appear within organic search results.
Search Ads can automatically send follow-up information to potential customers.

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A company’s account strategist wants to use Google Ads to reach the maximum number of users who are searching for relevant terms related to the company. Which keyword match type would help the account strategist reach the most search queries that potential clients are using?

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