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When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)



  • Reached the checkout page but did not complete the purchase.
  • Added an item to the shopping basket but then abandoned it.
  • Visited the website in the past 7 days but did not convert.
  • Visited the website in the past 28 days but did not convert.

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...


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