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What’s a key objective in delivering ad extensions?

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  • Providing the right users with the right information at the right moment.
  • Opening up additional ad space to extend character limits.
  • Making ads more appealing with the use of image and video assets.
  • Giving users control over the types of ads that they see.

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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