Microsoft Advertising Search Certification Answers
Microsoft Advertising Search Certification Exam
Here’s what you need to know before taking this exam:
- Questions: The assessment is made up of 50 questions
- Time: Unlimited
- Passing score: 80%
- Retake period: As many times as needed
Check out following Microsoft Advertising Search Exam Answers:
You can use the Google Import feature to import an in-market audience to your campaign.
What does a Callout ad extension provide?
What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads?Which of the following are Microsoft Advertising budgeting options?
Which of the following is not considered in calculating quality score?
How many types of Dynamic Remarketing lists are available to an advertiser?
What do past buyers list do in a dynamic remarketing campaign?
To pay with monthly invoicing, you will need to have a live insertion order set up.
Which of the following will not import using the Google import tool?
What should you know before importing a file in Microsoft Advertising Editor?
How is a click-through rate defined?
What are some benefits of using remarketing in your paid search campaign?
What are the ways in which you can import your Google Ads search campaign data?
Microsoft Advertising allows you to import a keyword list from Google.
What can a Sitelink ad extension provide?
How is a conversion rate defined?
Which of the following payment methods are allowed if using a post-pay threshold?
An ad extension, if present, will always serve.
What are the words or phrases a user types into a search box referred to as?
Ad group settings must inherit settings from the campaign level.
What an advertiser defines as a sale – could be a sign up or a purchase is known as:
The words or phrases a user types into a search box are often referred to as:
What are the benefits of using in-market audiences?
Responsive Search ads can be imported from your Google Ads campaign.
Which of the following is true about Universal Event Tracking (UET)?
How many Universal Event Tracking (UET) tags are needed per advertiser website?
The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
What is the correct order of hierarchy in the Microsoft Advertising account structure?
What level or levels can ad targets be set?
Broad match keywords have the most potential for high impressions.
Which levels can you apply website exclusions for the Microsoft search partner network?
When is a customer removed from the Dynamic Remarketing list?
What does the term SERP stand for?
A bid is the maximum amount an advertiser is willing to pay for a click.
Each sponsored search ad that a user sees is called a(n):
When you are testing your Responsive Search Ad (RSA), which of the following is recommended?
How many sales an advertiser is getting per number of clicks is known as:
What are some reasons why you would use page feeds for dynamic search ads?
Which of the following is true about Microsoft Advertising Editor?
Campaigns are the lowest level in the account structure hierarchy.
Which of the following is the default bid strategy when creating a new campaign?