Microsoft Advertising Search Certification

Emily is creating a campaign for a large insurance company’s auto insurance and is choosing an automated bid strategy. The aim is to use Microsoft Advertising’s data-driven bidding to get as many online purchases as possible. Which bid strategy should Emily choose?

Date:

May 1, 2022

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Target cost per action
Enhanced cost per click
Maximize conversions
Target impression share

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Pass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.

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The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are served by Bing.

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