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Microsoft Advertising Search Certification

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The Role of Data Analytics in B2B Sales and Marketing

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In the ever-evolving landscape of B2B sales and marketing, data has become the most valuable asset. In the digital age, organizations collect lots of...
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Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?
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