Microsoft Advertising Search Certification

How many Universal Event Tracking (UET) tags are needed per advertiser website?

Date:

May 1, 2022

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5 UET tags – One for each of the 5 features it enables.
2 UET tags – One for remarketing and one for conversion tracking.
No UET tags – The UET tag is placed on Bing.com.
1 UET tag- One tag that performs all functions.

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