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Microsoft Advertising Search Certification

What does the term SERP stand for?

By: Daniel

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The different types of keywords are:

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Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...
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What does SERP stand for?
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A bid is the maximum amount an advertiser is willing to pay for a click.

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