Microsoft Advertising Search Certification

Contoso foods wants to track each time a searcher who has clicked on their ad watches a video on their sites as a conversion. Which Microsoft advertising feature do they need to implement?

Date:

May 1, 2022

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Universal event tracking custom event goal
Offline conversions
App installs
Universal event tracking destinations URL conversion

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Contoso Holidays wants their ad to display for the keyword ‘Flights to New York’ only when a customer’s search query matches their keyword precisely – including some close variants – with no extra words. Which Keyword match option should they select?

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