Microsoft Advertising Search Certification

Which of the following is true about Universal Event Tracking (UET)?

Date:

May 1, 2022

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It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
UET is a piece of JavaScript code.
You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
The UET tag records customer behavior on your website to spend to Microsoft Advertising.

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Pass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.

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Unless you choose to opt-in, your campaign will be automatically opted-out of Microsoft Search Partner traffic.

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Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to appear to customers on the remarketing list. Which targeting options should they choose?

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