Google Ads Video Certification Exam
You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
It allows you to communicate multiple messages by telling a story through a series of videos.
It allows you to drive actions on your website by telling a...
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Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Platform
Brand
Creative
MediaInstant Download Ads Video Certification Exam AnswersPass the Google Ads Video Certification Exam
and Earn Video Ads Certificate.
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Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what...
You’d use masthead ads and non-skippable in-stream ads.
You’d use masthead ads and bumper ads.
You’d use skippable in-stream ads and bumper ads.
You’d use skippable in-stream ads...
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You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them...
Cross-device behavior, short-form content, and shopping
Streaming on TV, audio-only content, and shopping
Cross-device behavior, audio-only content, and shopping
Streaming on TV, short-form content, and shoppingInstant Download Ads...
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Reach Planner can help with which of the following when doing media planning?
With forecasting reach of your YouTube campaign alongside social media
With forecasting reach of your YouTube campaign alongside print ads
With forecasting reach of your YouTube campaign alongside...
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When making creative for a video action campaign, which best practice should you follow?
Communicate multiple messages
Repeat what you’re offering
Communicate the offer at the end
Repeat your call-to-actionInstant Download Ads Video Certification Exam AnswersPass the Google Ads Video Certification Exam
and...
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Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
It’ll extend the reach of video ads to a collection of leading publisher sites and...
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Why is it a good idea to opt into optimized targeting when creating a video action campaign?
It’ll remove users from your data segments who aren’t likely to convert.
It’ll help you reach audiences already familiar with your brand who are likely to convert.
It’ll...
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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the...
By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
By analyzing historical feedback and making adjustments to bids based on performance...
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To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
Cross-platform and last click
Cross-platform and view-based
Mono-platform and view-based
Mono-platform and last clickInstant Download Ads Video Certification Exam AnswersPass the Google Ads Video Certification Exam
and Earn Video...
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