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To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?



  • Cross-platform and last click
  • Cross-platform and view-based
  • Mono-platform and view-based
  • Mono-platform and last click

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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