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How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?



  • By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
  • By analyzing historical feedback and making adjustments to bids based on performance signals.
  • By acquiring as many clicks as possible according to the daily budget that’s been set.
  • By creating as many impressions as possible in line with the target cost-per-acquisition.

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