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Why is it a good idea to opt into optimized targeting when creating a video action campaign?



  • It’ll remove users from your data segments who aren’t likely to convert.
  • It’ll help you reach audiences already familiar with your brand who are likely to convert.
  • It’ll remove audience solutions you’ve applied that aren’t driving conversions.
  • It’ll help you reach new and relevant audiences who are likely to convert.

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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