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Google Ads Measurement Certification

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on ad spend (ROAS) equal to...

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite?...

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy modelGoogle Ads Measurement Certification Exam Answers

You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their...

It creates the Google Click Identifier tag (GCLID). It troubleshoots unverified conversion actions. It automatically creates tag code snippets. It tells you which Google Analytics reports are incorrect.Google...

Which of the following describes the number of times a unique user will see an ad over a given time period?

Reach Frequency Impression Engagement rateGoogle Ads Measurement Certification Exam Answers

Which of the following explains why the conversion date might be different between Google Ads and Google Analytics?

Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. Google Analytics attributes conversions to the date of the impression that caused the...

What do marketing mix models show advertisers?

They’re a way to determine the impact of a specific variable on control and treatment groups. They evaluate a customer’s long-term marketing value to provide a more accurate...

How are incrementality experiments different from A/B experiments?

They typically require a smaller sample size and less sophisticated statistical analysis. They both require a holdback group to determine which version of an ad performs They measure...

After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate...

How can you remove those duplicate conversions from the conversion count? By modifying the event tag to capture a unique order ID By toggling off the possible duplicates...

If by comparing Google Ads data with offline data you find a difference in the number of sign-ups for ads between the two sources,...

It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source,...

If a campaign falls short of its target goal, how might it be described?

It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% It...