Google Ads Measurement Certification
What should you do to set up the value of an online conversion action?
You should always set the value as $1, regardless of the value of the lead
You should assign the value as $20, if the average value of a...
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While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least...
A view-through conversion action in when a customer sees and interacts with your ad, but then doesn’t complete a conversion on your site.
A view-through conversion action is...
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If an ad campaign is optimized by Google’s AI, what’s happening?
The campaign is using data-driven attribution to automate tasks. The process has all the necessary data.
The campaign is using basic tasks, then software, to automate those tasks,...
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On a website or app, what would Google Analytics 4 refer to as interactions?
It would refer to goal.
It would refer to conversion.
It would refer to incident.
It would refer to event.Google Ads Measurement Certification Exam Answers
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To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
Broad match
Exact match
Phrase match
Negative matchGoogle Ads Measurement Certification Exam Answers
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Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
Changes to ads
Changes to attribution model
Changes to discrepancy model
Changes to default browser
Changes in competition or seasonalityGoogle Ads Measurement Certification Exam Answers
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If you want event-based data as opposed to session-based data, what platform would you use?
You’d use Google Ads Conversion Tracking.
You’d use Google Analytics 4.
You’d use Google Analytics Classic.
You’d use Universal Analytics.Google Ads Measurement Certification Exam Answers
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How might experimentation be credited with contributing to a best-in-class measurement approach?
It can help assign credit across touchpoints.
It can be a way to validate and test insights.
It can assist in the collection of multiple data points.
It...
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Target ROAS bidding can correctly be described in which of the following ways?
Target ROAS analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically...
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What’s the practice you’d want to use for turning marketing insights into action?
Increase investment in an underperforming channel.
Shift budgets from well-performing channels to underperforming channels.
Increase the frequency of underperforming ad creatives.
Focus on the right audience for the...
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