Google Ads Measurement Certification

What should you do to set up the value of an online conversion action?

Date:

May 22, 2023

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You should always set the value as $1, regardless of the value of the lead
You should assign the value as $20, if the average value of a lead is $20.
You should always set the value as $0, regardless of the value of the lead
You should assign the value as $200, if the average value of a lead is $20.

Google Ads Measurement Certification Exam Answers

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While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?

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A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?

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