Google Ads Measurement Certification
What are the two types of optimization? Choose two.
Media mix optimization
Targeting optimization
Bidding optimization
Channel optimizationGoogle Ads Measurement Certification Exam Answers
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A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google...
Manual CPC
Viewable CPM
Enhanced impressions
Target CPAGoogle Ads Measurement Certification Exam Answers
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What’s a requirement for implementing sitewide tagging?
Use just the image portion of the JavaScript.
Make sure the tag still works by loading it within another tracking tag, like Floodlight.
Make sure Google Click Identifier...
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What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?
Conversion rate
Cost-per-conversion
Conversion value-per-cost
Conversion value-per-clickGoogle Ads Measurement Certification Exam Answers
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To evaluate their campaigns, what should marketers do?
They should use lifetime value analysis to examine the impact to brand lift metrics.
They should focus on the worst-performing ads and reduce the frequency of that ad,...
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How does data-driven attribution work?
It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
It leverages an account’s historical data to credit the most impactful...
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To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
A marketer would use lead.
A marketer would use purchase.
A marketer would use app installs.
A marketer would use pageview.Google Ads Measurement Certification Exam Answers
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What does the term attribution mean when used to describe an advertising-related occurrence?
Attribution means determining the cost of each asset used in a marketing campaign.
Attribution means determining how much credit to award a client for their referral.
Attribution means...
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A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use...
They should use the seasonality report.
They should use the change history report.
They should use the time lag report.
They should use the navigation report.Google Ads Measurement...
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The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.
By introducing you to new features and trends across Google
By helping to maximize your budget as it improves bidding and keywords
By increasing your budget if you...
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