Google Ads Display Certification Exam
A home improvement retail marketer is using a Display campaign to build out his ads. What’s a benefit that Display campaigns can give him?
His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.
His ads can be manually built using...
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Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
Depth of signals used and cross analysis – Integrates a large variety of signals...
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If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?
Maximize conversions
Enhanced cost-per-click (eCPC)
Target impression share
Maximize clicksInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification Exam
and Earn Google Ads Display Certificate.
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Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of...
Target cost-per-acquisition (tCPA)
Maximize clicks
Target return on ad spend (tROAS)
Target impression shareInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification Exam
and Earn Google...
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What is a key benefit of Display campaigns?
Advertisers can provide minimal input to create a Display campaign.
Display campaigns provide highly-segmented insights for daily campaign deep dives.
Smart Display campaigns can automatically create video content.
...
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An advertiser is interested in generating conversions through Google Display ads, but they’re relying on the campaign’s help to set bids. Which two bidding...
Target ROAS (return on ad spend)
Target CPA (cost per acquisition)
Enhanced CPC (cost-per-click)
Cost per engagementInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification...
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An agency is interested in using automation to more effectively manage their Google Display campaigns. What’s one automation model that Display campaigns provide?
Automated video production
Automated bidding
Automated YouTube video creation
Automated rule creationInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification Exam
and Earn Google Ads Display...
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Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated...
Minimum and maximum bid values are determined by the daily budget
Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Sets the...
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An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d...
Manually selected targeting
Optimized targeting
No targeting
Optimized targeting and manually selected targetingInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification Exam
and Earn Google Ads...
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Jacob’s physical toy store relies on offline metrics such as store visits and in-store sales. He has heard that there are specialized campaign types...
Discovery
Video
Local
DisplayInstant Download Ads Display Certification Exam AnswersPass the Google Ads Display Certification Exam
and Earn Google Ads Display Certificate.
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