- Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
- Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
- Machine learning – Alleviates the strain on marketing resources by automating more manual tasks
- Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.