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If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?



  • Maximize conversions
  • Enhanced cost-per-click (eCPC)
  • Target impression share
  • Maximize clicks

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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