Google Ads Measurement Certification
You want to set up conversion tracking. What’s the first step you should take?
You should add a conversion tracking tag to your website or app after modifying it in Google Ads.
You should request a snippet of code from your web...
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Store visits conversion tracking can be described in which way?
It requires sufficient data to accurately report store visits and pass Google’s privacy thresholds.
It has no mininum impression or click requirements.
It’s available in all countries and...
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A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
By automatically limiting conversions that don’t align with a desired bidding
By...
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Data-driven attribution works in which of the following ways?
By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
By using country- or region-specific data to credit...
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A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car
Calling to ask about a test-drive
Recommending the car on social media
Filling out an email subscription formGoogle Ads Measurement Certification...
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While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each...
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.
Because the conversion was attributed to each keyword equally,...
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If you’re a digital advertiser, how do you define a tag?
As a large snippet of code that’s placed on the homepage of a website
As a small snippet of code that’s placed on every page of a website
...
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In what way can the power of Google’s AI be beneficial to advertisers?
By replacing the need for analytics solutions
By optimizing performance in real time
By reducing the volume of search conversions
By minimizing marketing insightsGoogle Ads Measurement Certification Exam...
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How would you explain what a marketing mix model does?
It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
It provides an analysis that shows the impact of marketing on a brand’s...
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A marketing manager wants to know the process by which view-through conversions are counted. How would you say that ’s done?
You’d say that view-through conversions are counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
You’d say that view-through...
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