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How would you explain what a marketing mix model does?



  • It evaluates a customer’s long-term marketing value to provide a more accurate view of performance.
  • It provides an analysis that shows the impact of marketing on a brand’s sales.
  • It determines the impact of a specific variable on control and treatment groups.
  • It uses conversion data to calculate the contribution of each interaction across the conversion path.

Google Ads Measurement Certification Exam Answers

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