20.8 C
New York

Data-driven attribution works in which of the following ways?



  • By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path.
  • By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically.
  • By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display.
  • By crediting on an arbitrary basis and potentially impacting optimizations, particularly when leveraging automated bidding data.

Google Ads Measurement Certification Exam Answers

Download Button

━ more like this

How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


Please enter your comment!
Please enter your name here