Microsoft Advertising Search Certification
The Microsoft Search Partner Network is comprised of partner-managed properties powered by Bing. They have their own brands, but search results and ads are...
True
FalseInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
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Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What level of transparency can Javier...
No transparency into the sites where his ads are serving.
Only the performance on Bing.com.
Only the performance on owned and operated (O&O) sites.
Full transparency into every...
Daniel -
Each sponsored search ad that a user sees is called a(n):
Impression
Click
CTR
ConversionInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
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A bid is the maximum amount an advertiser is willing to pay for a click.
True
FalseInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
What does the term SERP stand for?
Search Engine Results Page
Search Engine Rendering Page
Search Engine Results PanelsInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
What does SERP stand for?
Search engine results page
Search engine references prioritized
Search engine reference page
Search engine results prioritizedInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification...
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Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the...
Increase her bids
Rename her campaigns and ad groups
Improve the click-through rate by improving her ad copy
Improve her ad relevanceInstant Download Microsoft Advertising Search Certification AnswersPass...
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When is a customer removed from the Dynamic Remarketing list?
When a customer adds a product to a shopping cart.
When a customer search for a product.
When a customer purchases a product.
When a customer views a...
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For enhanced cost per click, which of the following is true about Universal Event Tracking (UET) with a conversion goal?
UET is recommended
UET is only available in the US market
UET is not possible
UET is mandatoryInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional...
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Which of the following is not considered in calculating quality score?
Ad relevance
Landing page experience
Bid
Expected click-through rateInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
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