HubSpot Inbound Marketing Optimization Exam
When is a session or contact bucketed under Other campaigns in HubSpot?
When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns
When a visitor or contact comes...
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How does HubSpot use UTM parameters to categorize traffic to your website?
Any visitor coming to your website using a URL with UTM parameters is filtered out of your HubSpot analytics.
Any visitor coming to your website using a URL...
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True or False: The inbound methodology is centered around building meaningful, lasting relationships with employees and shareholders.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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Why is it important to reconcile date ranges on your campaigns’ sources reports?
If you don’t add date ranges, this page could mess up any custom attribution reporting you have built in your HubSpot account.
If you don’t add date ranges,...
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When would you NOT want to implement live chat on your website?
If human bandwidth was a constraint
If the cost of making a mistake is low
If you need to collect data or report on conversations
If you already...
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Optimum has an SMS chatbot for customers with support questions, giving users quick access to 24/7 support. A customer can simply text their issue,...
Crafting a helpful error message in case the chatbot doesn’t work as expected.
Adding value before they extract value and letting the visitor know how they can help.
...
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True or false: When building and optimizing chatbots, you will need to work with both qualitative and quantitative data.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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Dollar Shave Club’s chatbot answers simple questions and queries that customers may have. Based on the information available in the chat, what are the...
Availability: Offers 24/7 service for simple questions and queries that customers may have, providing global audiences with support options regardless of their timezone.
Clear Brand Voice: The introduction...
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UrbanStems is an ecommerce marketplace for flowers and plants. Its website features the chatbot below. Reflecting on chatbot best practices and what you learned...
Common Solutions: The chatbot feature surfaces the answers to FAQs that enable users to quickly find solutions to the most common problems.
Live Chat Option: The chatbot features...
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Impulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure”...
Crafting a helpful error message in case the chatbot doesn’t work as expected.
Adding value before they extract value, and letting the visitor know how they can help.
...
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