HubSpot Inbound Marketing Optimization Exam
Fill in the blank: This pop-up from Pixizoo is a great example of using pop-ups in the ______ stage.
Attract
Engage
Delight
Trick question! Pop-ups are not inbound.HubSpot Inbound Marketing Optimization Certification Exam Answers
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Louis is a marketer for an online shoe store. Each product page includes a series of images and a short video of the shoe....
Add descriptive alt text for each image.
Include captions for videos.
Decrease text size and contrast.
Ensure users can stop the videos’ autoplay.
Disable all pop-ups on the...
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The Eisenhower box helps you:
Research
Prioritize
Communicate
MeasureHubSpot Inbound Marketing Optimization Certification Exam Answers
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When should you use a thematic analysis?
After you’ve conducted your research.
Before you’ve conducted your research.
While you conduct your research.
After you’ve analyzed your research.HubSpot Inbound Marketing Optimization Certification Exam Answers
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True or False: Mirroring a person’s speaking patterns can help build rapport.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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Why should you check the HubSpot reporting library before building your own custom report? Select all that apply.
Checking the reporting library will save you time and effort, so you don’t accidentally build a report that already exists.
You get discounts on your reporting add-on if...
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What is the Principle of Growth in information architecture?
Provide users with multiple ways to browse content on your site.
Only disclose what’s necessary for the user to understand what they’ll find next and make a decision.
...
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How can you leverage the Mere-Exposure effect on your website?
Include navigation menus in the header and footer of all pages on your website.
Limit the choices presented to users to only the most necessary and relevant.
Create...
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After you’ve conducted your thematic analysis, when writing a narrative you should include all of the following EXCEPT a(n):
Introduction
Methodology section
Conclusion
Eisenhower boxHubSpot Inbound Marketing Optimization Certification Exam Answers
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True or False: Only 27% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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