HubSpot Inbound Marketing Optimization Exam
True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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True or False: 35% of customers are more likely to use a business after reading positive reviews.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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Which of the following are important interpersonal communication skills a marketer needs? Choose all that apply.
Pay attention
Take great notes
Practice active listening
Be empathetic
Be on time
Be genuinely curiousHubSpot Inbound Marketing Optimization Certification Exam Answers
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What is one way we can develop a positive mindset?
Reframe the situation to consider the positive aspects of the problem
Talk to a friend and share your frustrations
Pretend the challenge is already solvedHubSpot Inbound Marketing Optimization...
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What is a reason you should be kind to your colleagues? Select all that apply.
Making enemies will make your job harder.
When people like others they work with, they are more invested in their job.
Being kind to colleagues will help projects...
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True or False: Only 55% of marketing projects are completed on time.
True
FalseHubSpot Inbound Marketing Optimization Certification Exam Answers
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In the 1970s, research suggested that “people have conversations to accomplish some combination of two major goals.” Which two of the following are those...
Information exchange (learning)
Impression management (liking)
Content imitation (copying)
Social sharing (to distribute something to others)HubSpot Inbound Marketing Optimization Certification Exam Answers
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Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
The search engine is encrypting the user data. This is common on Google.
The UTM parameters cannot be parsed by HubSpot analytics.
A contact submitted a HubSpot form...
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When would you use campaign analytics to analyze your data in HubSpot?
Campaign analytics helps you compare the overall performance of your campaigns against each other, and draw conclusions about how well your campaigns are creating contact or revenue over...
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You notice quite a bit of traffic is coming to your site and being categorized as Direct traffic. Why might these site visitors be...
The referring URL of a visit is an identified mail domain or RSS reader.
The referring URL is HubSpot.
The referring URL is from a third-party software that...
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