Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?

• The search engine is encrypting the user data. This is common on Google.
• The UTM parameters cannot be parsed by HubSpot analytics.
• A contact submitted a HubSpot form on a page without the HubSpot tracking code.
• You have not set up your Sources report with your HubSpot account manager yet.

HubSpot Inbound Marketing Optimization Certification Exam Answers