HubSpot Inbound Marketing Optimization Exam
Why would a user be bucketed under Direct traffic in HubSpot? Select all that apply.
The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
The visitor came from TikTok or Instagram, and...
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Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned,...
Keep it concise. This is quite a lot of text to include in a single promotion.
Include a discount code. It’s unclear how users will get the sales...
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Which of the following factors directly affects your page speed? Select all that apply.
How many images, videos, and other media files are contained on the page
What themes and plug-ins are installed on your site
The coding and server-side scripts on...
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You’re browsing for shoes on the Steve Madden website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond...
Attract
Engage
Delight
Trick question! Pop-ups are not inbound.HubSpot Inbound Marketing Optimization Certification Exam Answers
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Which of the following is an example of the Principle of Exemplars in action?
An online clothing store has a detailed navigation menu which includes links to each type of item they offer.
A movie streaming service’s homepage includes categories such as...
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Which of the following are key principles of information architecture? Choose all that apply.
Disclosure
Multiple Classification
Robust
Growth
Understandable
Front DoorsHubSpot Inbound Marketing Optimization Certification Exam Answers
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Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is...
Perform an open card sort with a group of users.
Conduct usability testing with a mockup of the website.
Ask the client how they think the navigation should...
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Other than the main navigation menu, how else can you include navigation on your website?
Breadcrumb menu
Categories
Footer links
A & CHubSpot Inbound Marketing Optimization Certification Exam Answers
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Jess is a freelance web designer. Her client has asked her to remove all navigation from their website’s product pages, stating that they want...
By including navigation menus on all your site pages, you ensure consistency in design and functionality across your entire website.
It’s a best practice to provide your website...
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Your team has redesigned your company website. Which study will help you analyze whether or not the changes they’ve made have resulted in an...
Benchmark study
Listening labs
Card sorts
None of the aboveHubSpot Inbound Marketing Optimization Certification Exam Answers
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