HubSpot Inbound Marketing Optimization Exam

Rachel works for a marketing agency and is designing a new website for a client. She’s trying to create the site navigation, but is having trouble figuring out which items to include and where to place them. How should Rachel start tackling this problem?

Date:

June 11, 2023

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Perform an open card sort with a group of users.
Conduct usability testing with a mockup of the website.
Ask the client how they think the navigation should be structured.
Copy the navigation menu from a similar website.

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