Microsoft Advertising Search Certification
Which levels can you apply website exclusions for the Microsoft search partner network?
Ad group level
Campaign level
Account level
Keyword levelInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
Broad match keywords have the most potential for high impressions.
True
FalseInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’. To avoid displaying an ad...
Audience targeting
Broad match
Dynamic Keyword insertion
Negative keywordInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
What level or levels can ad targets be set?
Ad group level
Account level
Keyword level
Campaign levelInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous...
True
FalseInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account?
When all accounts and/or campaigns have been downloaded.
When you post your changes.
In real time as you make changes.
Each time you complete an edit.Instant Download Microsoft...
Daniel -
What is the correct order of hierarchy in the Microsoft Advertising account structure?
Manager Account
Account
Campaign
Ad GroupInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
The ‘Target and Bid’ audience target setting does not narrow your ad’s audience.
True
FalseInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -
How many Universal Event Tracking (UET) tags are needed per advertiser website?
5 UET tags - One for each of the 5 features it enables.
2 UET tags - One for remarketing and one for conversion tracking.
No UET tags...
Daniel -
Kari’s Clothes online store has a remarketing list of site visitors applied to a campaign. For this campaign, they only want their ads to...
Bid only
Target and bidInstant Download Microsoft Advertising Search Certification AnswersPass Microsoft Advertising Certified Professional (MACP) Certification Exam & Earn Certificate.
Daniel -